The History of Gibson, Part Three

Gibson emerged from the 1920's as a premier mandolin, violin, and acoustic guitar manufacturer. Luthier Lloyd Loar played a big role in the company's success; the inventor modified instruments with unique technical designs to increase sound and also devised a prototype of the first electric pickup.

As jazz became more widespread in the 1920's, demand for guitars that could go louder grew greater. Gibson introduced two new models, the Advanced L-5 and the Super 400, that featured increased scale lengths (17" and 18", up from 16" in previous models) to maximize dynamics. Even the Great Depression couldn't stifle Gibson's growth. The company continued to expand production facilities in the early 1930's. Gibson's products were soon seen as extravagant luxuries.

The Rickenbacker Company introduced the world's first electric guitar in 1931, prompting Gibson to enter an entirely new market. The company hired musician Alvino Rey to design their first electric guitar; employee Walter Fuller improved upon the design.

Gibson introduced the ES-150 in 1935 and shipped the first order on May 20, 1936. The "Charlie Christian" pickup that came with the model was available as a separate add-on and is one of the most revered pickups in jazz history.

In 1939, the company introduced modified versions of the L-5 and Super 400 with cutaways. Seeking to expand its market, Gibson also released several jumbo models catering to country players. Gibson was purchased by the Chicago Musical Instruments Company in 1944.

During the World War II era, manufacturing came to a slow crawl due to a shortage of supplies. Capitalizing on an unfortunate turn of events, Gibson used the period to allow engineers to develop and design new pickups and models for later release. But it wasn't until 1952 that the company would craft its greatest creation.

UP NEXT: The 1950's was one of the most exciting decades in Gibson's history. The introduction of the Les Paul, the creation of humbuckers, and more...Check back soon for Part Four of our series.